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Products: Adding A First-Party Wine Product

Wine Tab

The Wine Tab contains most of the vital information that you will need to sell your wine product to online consumers.

  1. Enter a Product Name, SKU, and bottle size.
    • The Wine Name will be displayed both internally and in your online store. The Short Name (which the system will automatically generate if you don’t enter anything here) will be used for the TabletPOS, which is limited to 2 lines of 12 characters.
    • The SKU is the product’s unique identifier within vinSUITE and other systems. Each product’s SKU must be unique, and the SKU in vinSUITE must match the SKU in your POS system and in ShipCompliant.
    • The bottle size is used to calculate shipping rates.
  1. Set the “Is Active” switch to “Yes”. You can also add/change a product image.

    The product needs to be active in order for it to be sellable (but it won’t be visible in the online store until you add it to a product category).

    Best Practice: The specifications of the image you upload will depend on your site design, so it is best to find an existing bottle shot on your website and use that as an example. However, as a general rule, bottle shots are 600px tall and cropped very close to the bottle.

  2. Scroll down to the “Product Pricing” section of this tab. Choose either “Sell As Bottle,” “Sell As Case,” or both. (At least one of these options will need to be checked in order to make this product sellable.)
  3. Depending on which option you selected in the previous step, enter a Price Per Bottle, a Price Per Case, or both. If you are selling this bottle as a case, you will also need to enter the number of bottles in a case.

    The number of bottles per case will be used to determine shipping rates, and will also tell ShipCompliant and your fulfillment house how many bottles are being sent. This number should be the actual number of bottles in a case if your bottle size is a single-bottle size. (750mL, 375mL, 1.5L, etc.)

    If your bottle size is, for example, “6 bottle pack,” that is considered a “Multi-Bottle SKU.” More information on how to set that up can be accessed here.

  4. If you wish, you may use the drop-down menus to choose a brand, vintage, wine type, varietal, region, and/or appellation. The options for “wine type” are pre-loaded in the system, but you may customize the available options for brand, vintage, varietal, region, and/or appellation. For more information on how to do that, click here.
  5. Click save!

 

Teasers Tab

Teasers do not show up in all site designs. If your site design does not include teasers, you will want to skip ahead to the Description tab.

A teaser is a snippet of text used in the online store to grab the customer’s attention. Additional teasers can also be added that display only for club members or non-club members.

Best Practice: Generally the teaser will display both on the category page and on the product page, and the description will only appear on the product page. However, the placement of teasers and descriptions can vary depending on site design. It is best to look at an existing product to see how your site handles teasers and descriptions, and go from there.

General Teaser Used to grab attention on a category page and are generally just a few lines. This text is displayed to anyone who views this product, regardless of what kind of customer they are.

Member Teaser An additional line or two that is displayed only to members who are logged in.

Non-Member Teaser An additional line or two that is displayed only to members who are not logged in.

In each content box, enter your teaser using the tool bar. For more information on the tool bar, please see the Content Editing section.

When you have finished entering your teaser(s), click save.

 

Description Tab

Best Practice: Generally the teaser will display both on the category page and on the product page, and the description will only appear on the product page. However, the placement of teasers and descriptions can vary depending on site design. It is best to look at an existing product to see how your site handles teasers and descriptions, and go from there.

Enter a description of your wine to be displayed on the product page. This description is generally a few sentences long, and should give the customer a good idea of what this wine is like, and whether or not they’d like to purchase it.

When you have finished entering your description, click save.

 

Categories Tab

For information on how to add a new product category, see Product Categories.

In the categories tab, you will decide what sections of your online store this product will be displayed in. You may also choose whether or not this product is available for admin orders, and make it a featured product in the OMS.

ONLINE STORE: If you want this product to be available for purchase in your online store, you must select at least one of the product categories in the Online Store section of the categories tab.

Depending on how your site is set up, you may or may not have one of the following special categories:

POS STORE: If you want this product to be available on your TabletPOS system, check the “POS STORE” box. If you have sub-categories under “POS STORE,” you can add the product to those as well for organizational purposes. (Note that “POS STORE” and its sub-categories are not accessible in the online store.)

MOBILE STORE: If your site is set up with a separate online store for mobile devices, you will have a “Mobile Store” category. Any product that you want to be available on a mobile device will need to be in “Mobile Store” and/or its sub-categories.

When you have finished selecting the categories for this product, click save.

 

Ratings Tab

This tab is optional - if you do not have scores for your wine, or do not wish to share them, you may skip this tab.

On this tab, you can add ratings that will be displayed on the product page. Add the source, the score this wine received, and some or all of the rating notes.

Best Practice: The ratings entered in this tab will be displayed on the product drilldown page if you have Tabbed Product Display. If you’re unsure whether or not you have Tabbed Product Display, please reach out to our Customer Support team. If you do not have Tabbed Product Display, do not use this tab - you may enter ratings information in the Wine Details tab.

 

SKUs Tab

This tab is optional, and will only be available if you have multiple SKUs set up. If you would like to activate multiple SKUs for your website, please contact our Customer Support team. If you do not have additional SKUs for this product, you may skip this tab.

The SKUs tab allows you to add additional prices and SKUs to the product. This could be used for different sizes, vintages, or other variations, like two different flavors of infused wine – anything where you’d like to have multiple options on the same product page.

Here’s how to add a second SKU to a product:

  1. Click “Click Here To Add A Price To This Wine”
  2. In the new tab that pops up, add the following info:
    • SKU – this must be a unique SKU, as this how the system will distinguish between the main product and this variation
    • Description – this is what will be displayed on the product page next to this SKU’s buy button, so it should make it clear what is different about this SKU
    • Bottle Size – this will be used to calculate shipping rates
    • Sell as Bottle/Case – checking both will create two buy buttons
    • Price per bottle – can be the same as the main product, or different
  3. If desired, also fill out Sell As Case, Price Per Case, and Bottles in Case.
  4. When you have finished adding the details of this SKU, click save.

 

Wine Details Tab

This tab is optional. You may fill in as much or as little of this information as you like – if you don’t wish to include any wine details, you may skip this tab.

The Wine Details tab has fields where you can enter detailed information about your product, such as alcohol content, residual sugar, harvest date, etc. You also have the option to upload a tasting notes PDF on this tab, which your customers can download from the product page.

On the bottom half of the page, there are open text fields where you can enter text. These open text fields only apply to websites using the “flat” product layout. If you have opted for the “tabbed” product layout, this information will be entered on the “Product Information Pages” tab.

 

 

Compliance Tab

The compliance tab allows you to customize the compliance and shipper information for the product. These settings are automatically inherited from the settings in State Profiles, so unless there is something different about this product, you can skip this tab.

If this particular product is available in different states or ships from a different fulfillment house, you can customize this tab using the following steps:

  1. Switch the “Override Global Compliance Settings” switch to “yes.” This will make the settings on this tab apply, instead of the global compliance settings that are set up in the state tab.
  2. Change the settings as necessary
  3. Click save.

Good to know: If a customer selects a shipping state that the product is not compliant in, the product will still be displayed in the store, but it will not have a buy button.

 

Inventory Tab

The inventory tab is optional. However, once you add inventory to a product the inventory for that product is activated and cannot be deactivated. If you want to stop using tracking inventory for a product that has been activated, we recommend adding a large number of bottles to the inventory, such as 50,000.

All purchases decrement inventory while Voids, Returns and Refunds will add inventory back. Cancelling an order will also return inventory back into the designated product (but will not return funds back to the client or stop fulfillment).

  1. Current Inventory: The number of bottles you have available – once inventory has been added the first time, you can manually adjust the inventory number by clicking the green pencil.
  2. Pending In Shopping Carts Inventory: Displays inventory currently held in shopping carts for incomplete, pending, quarantined, and hold orders. Incomplete orders will release this inventory during the nightly cart clear - orders with other statuses will need to be cancelled or completed.
  3. Pre-ordered Allocations Inventory: Must have inventory assigned to an Allocation.
  4. Out of Stock Option: determines what the system does when this product becomes out of stock
    • Deactivate: the product will no longer be available for sale, and no message will be displayed
    • Display Message, Don’t Sell: Will display your message, but the product will not be available for sale.
    • Sell Below 0 and Display Message: Will allow the product to be sold, but will display your message.
  5. Out of Stock Message: The message that will be displayed when the product becomes out of stock (if you have selected “Display Message, Don’t Sell” or “Sell Below 0 and Display Message”)
  6. Display Quantity Remaining When Quantity Below: When you are close to selling out of this product, you can have the system display the inventory number on the website – this can create a sense of urgency that can help you make a sale
  7. Email Notification When Lower Than: Allows you to alert the admin when the inventory is getting low. Enter the amount in the field that should start the inventory notifications. You can also indicate whether or not you want to receive Inventory Alerts for this given product by using the check box. The emails will be sent to the inventory email, which can be set under the “Inventory” tab of the system settings.
  8. Do Not Send Inventory Alerts For This Product: Stops the system from sending inventory alerts for this product.
  9. Out of Stock When Inventory Reaches: Allows you to set the inventory amount at which this product is "out of stock". This amount defaults to zero, but you can set it higher to accommodate saving wine for verticals or the winemaker's library.

 

MetaTags Tab

The MetaTags tab is optional. If you do not plan to use metatags for this product, you may skip this tab.

This tab sets the metadata for this product’s details page. Metadata can be used to help search engines find your page.

Meta Tag Title: The title tag can be used for Search Engine Optimization (SEO) and will be displayed in several different places – it will be shown at the top of the browser window the page is displayed on, it will be the main text displayed in web search results, and it will often be pulled in as the title of posts when a link to this page is shared on social media. Best practices for title tags are to keep them short and put the most important words first.
Meta Tag Keywords: Today, many search engines consider keywords less important than they did in the past, and some search engines do not look at keywords at all. If you choose to use keywords in your SEO strategy, be cautious not to use too many, and make sure all of your keywords relate to content on this page – using too many irrelevant keywords can flag your page as spam.
Meta Tag Description: The description summarizes briefly what your site or page is about, and is the text displayed underneath the title tag in search results. Without a metatag description, search engines will pull a random sentence or two from your page – the description tag allows you to control how this page is displayed in search results. Best practice is to keep this between 150 and 160 characters.
Marketing URL: This will create a cleaner URL to access that page, such as “www.yourwinery.com/cabernet”. (Search engines also use this portion of the URL to return organic search results and can be included as a part of your SEO efforts.)

 

Product Information Pages Tab

This tab will only be available if your website has Tabbed Product Display. If you are using Tabbed Product Display, you can fill out the product information using this tab – keep in mind that any empty sections will not be displayed on the website.

Best Practice:

For clients using the vinSUITE Desktop POS system, if you would like for the product to be available for sale in POS you will need to add the product to that system. You will need to ensure that the SKU in vinSUITE Commerce matches the Item Lookup Code in vinSUITE Desktop POS. For more information on this setup, please refer to the following help center document: Creating a Standard Item in vinSUITE Desktop POS

 

 

 

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